Tag Archives: AMP

Why your content doesn’t work on mobile

Anyone involved in developing content for the mobile web is probably already aware of the huge performance challenges on mobile. There is now widespread acceptance that we should budget for performance just as much as we should for design, and functionality. Perhaps even more so. So why are many websites still failing users by serving... Read More

Serving AMP pages to all mobile users

AMP is growing in importance in the web publishing world. Here at mobiForge we have some serious misgivings with the approach taken by Google with AMP but the speed up in page loading time is inarguable. This post describes a method for exposing AMP pages to all mobile visitors using some server-side device detection so that all mobile... Read More

Shuttle on booster

Bootstrapping Progressive Web Apps with amp-install-serviceworker

So you’re interested in the super-fast load times that AMP web pages offer, and you’re titillated by the rich, native-like experiences and functionality that Progressive Web Apps (PWAs) can deliver! How do you provide a seamless and instantaneous bridge between the two? Why, with <amp-install-serviceworker> of course! In this article we take a look at... Read More

Google AMP: Coming to your search results early next year

It’s been just a month and a half since the world got its first taste of Accelerated Mobile Pages (AMP), a technology from Google that aims to speed up the web. By embracing AMP, and following its rules, you can enjoy a performance boost to your web pages that will download in a fraction of the time than without. The demos and case studies are pretty impressive... Read More

Google AMP is aimed to help you build rich sites that load fast on mobile devices

Smartphones are the main way to access websites for a growing number of users, even though the website content is often bloated with images, scripts and ad trackers that aren’t tailored for mobile devices. Google’s Accelerated Mobile Pages (AMP) initiative is aimed to tackle these issues by introducing a set of rules and restrictions for websites sent to mobile devices... Read More

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