Tag Archives: AMP

A standards-based AMP is fulfilling its goals

Significant steps are being taken by the AMP team to address the main criticisms that are repeatedly cast at the project. Plans are in place, or at least forming, to allow non-AMP technologies to enjoy the same search results page benefits as AMP pages. Is it too good to be true? Let’s take a look...

Switching lever

Your most frequent visitors don’t benefit from your AMP pages

With the most common AMP configuration, your most frequent visitors will get a worse experience than drive-by, random visitors. How can this be? Default AMP setup The most common, default, setup for AMP pages is to deploy them alongside your existing non-AMP site. You add a <link rel="amphtml" ...> tag to your existing pages that...

AMP logo

AMP: thoughts on a 2 billion page project

At Google IO this year it was announced that there are now over 2B AMP pages live on the web, and counting. This is massive for a project that opened to the public only last year. When you look at the number of domains, around 900K, it’s not quite as impressive. Many of the 2B...

Mobile web performance on news websites too slow for many

We’ve written extensively on mobiForge on how web performance on mobile devices really makes a huge difference to your visitors and your business. We’ve also highlighted that the fast metropolitan WiFi speeds enjoyed in the offices of many content creators simply aren’t reflected in the real world where the vagaries of the network and the...

WAP to the future

Mobile web: back to the future

In the early days of the mobile web, way back in the late late nineties and early noughties, there was only one technique available to publish web pages to mobile devices: bespoke mobile content. There was simply no way that desktop-focused content could be made to work unaltered on the mobile devices of the time, which...

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